Webinar Details

Connecting your Marketing and Sales Strategy
to the Specification Process

How can your business implement a marketing and sales strategy that engages project decision-makers at all stages of the product selection process?

Join Archify’s Group Sales Manager, Natasha Leyte, for a free webinar on how to effectively interact with specifiers and decision-makers from specification through to construction in order to maximize your specifications, and ultimately, sales.

Gain insights into:

  • How to connect your business strategies to the Specification Marketing Cycle
  • Creating awareness and interest among specifiers, architects and builders
  • Effectively showcasing key information and standing out during the decision-making phase
  • Preventing product substitutions, ensuring a smooth transition from specification to installation
  • Implementing re-engagement strategies for long-term relationships and repeat business for future projects


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