Archify and Global GreenTag Announce Strategic Collaborative Partnership
Archify and Global GreenTag Announce Strategic Collaborative Partnership to Drive Sustainable Design in the Built Environment Australia, November 2024 — Archify, powered by BCI Central, and Global GreenTag International are pleased to announce a new collaborative agreement aimed at fostering sustainable design and eco-friendly building practices across Australia’s design and construction industry. This partnership marks a significant step forward in the shared commitment of both organisations to advocate for specification of environmentally responsible architectural products and building materials, and innovative green building practices overall. Under this partnership, Archify and Global GreenTag will work together to raise awareness and support initiatives that drive the adoption of sustainable building practices. The collaboration will focus on integrating GreenTag’s sustainability certifications into Archify’s product platform, and GreenTag will feature Archify product profile links on the relevant GreenTag portal product pages. Product suppliers and manufacturers with Global GreenTag certifications and EPDs will soon be able to showcase these items on their Archify Profile, thereby enhancing the visibility and accessibility of certified green products for architects, designers and industry professionals. Both organisations will leverage their networks to share knowledge, resources and technical insights that benefit stakeholders locally, nationally, and internationally. “This partnership will accelerate the adoption of sustainable building products and practices, further supporting architects and designers with the tools and resources they need to create healthier, more sustainable environments,” said Natasha Leyte, Head of Product and Specification at Archify. “Together, Archify and Global GreenTag can drive significant change in the built environment.” The collaboration will initially focus on activities within Australia, with potential to extend into other Asia-Pacific regions where Archify operates, providing a unified approach to sustainability across the built environment. Global GreenTag’s CEO, David Baggs, expressed his enthusiasm for the partnership: “GreenTag is excited to partner with Archify to advance sustainability in the design and construction sectors by making GreenTag’s leading third-party certified products easier to find, choose and specify. This collaboration will enhance the design and construction industries’ collective ability to influence the future of sustainable, more human and nature centric buildings, benefiting the wider community, industry, and the planet.” Both Archify and Global GreenTag look forward to a successful and impactful partnership that promotes a greener future for the built environment. Global GreenTag InternationalGlobal GreenTag is a globally recognised Australian Certification body that assesses and certifies health, sustainability, and ethical supply chain claims for eco-preferred building materials and products to verify their alignment with leading green building and design rating tools. Core certifications include Global GreenTagCert™ LCARate™ for life-cycle impact, GreenRate™ and Modern Slavery Declaration for Green Star™ compliance, Environmental Product Declarations (EPDs) for Green Star® and LEED®, a Product Health Declaration (PHD) with HealthRATE™ for health transparency and Nature Positive Declarations (NP+Ds) for circular economy and bio-based products, both containing recognised evidence for Green Star®, WELL™ and LEED® standards. With over 20,000 certified products and recognition across all major green building councils and programs, Global GreenTag empowers healthier, more sustainable and ethical choices in the built environment. ArchifyArchify is a comprehensive digital platform that connects architects, designers, and construction professionals with a vast library of building products and suppliers, enabling users to easily find, compare, and specify products for all types of projects. Dedicated to simplifying the design and specification process, Archify offers innovative tools, up-to-date industry insights, and educational resources to help users stay inspired and informed in a rapidly evolving industry. ArchifySpecArchifySpec is Archify’s advanced specification management tool designed to streamline the specification and coordination of project requirements, enabling architects and designers to create, edit, and manage materials schedules and project specifications efficiently. This platform enhances project compliance and collaboration, providing a modern, intuitive approach to managing schedules and specifications and elevating project workflow.
Understanding the Specification Process: A Specifier’s Perspective
The specification process is not only fundamental to the architectural workflow but also to the role manufacturers and suppliers play in delivering high-quality products. From the initial concept design to the final construction phase, understanding specifications is critical for ensuring your product meets the required standards, makes it into projects, and ultimately contributes to the success of the build. For manufacturers, engaging with this process effectively can open doors to stronger relationships with architects and more frequent product inclusion. Our Understanding the Specification Process: A Specifier’s Perspective webinar, presented by Archify’s Specification Manager, Joseph Healy, highlights the critical role of specifications and the significant impact technology can have in enhancing and streamlining these detailed processes. Check out the webinar or have a read below about how effective specifications can drive project success. The Critical Role of Specifications In today’s evolving construction landscape, specifications go beyond basic product information; details on finishes, manufacturing processes, warranties and durability not only give architects certainty in their product choice but can also be crucial for projects seeking industry certifications like WELL or LEED. For manufacturers, the more information an architect has about your product, the less likely they are to swap it out for a substitute later. A detailed, well-written spec ensures your product is used as intended, preserving its performance and integrity. The Importance of Effective Communication and Tools for Specification Management Tools like BCI LeadManager enable manufacturers to track key projects and connect with architects early in the process. For suppliers, this means more control over how and when your products are specified, as well as opportunities to highlight certifications, durability and sustainability credentials at the critical specification stages. Clear communication with architects ensures your product specifications remain intact throughout the project’s lifecycle. Building strong relationships with architects, engineers and contractors is also critical for long-term success. These relationships can open doors to future opportunities and contribute to the overall efficiency of the project. Clear communication ensures that all parties involved are aligned with the project goals and specifications, which is vital for maintaining quality and meeting deadlines. Architects and ArchifySpec: A Case Study ArchifySpec is Archify’s solution for faster, smarter and safer schedules and specifications. It places manufacturers directly in the architect’s workflow, offering seamless integration of your product information into specifications. Your products gain visibility at the moment architects are making critical decisions about material selection. The platform connects your technical data and images directly to the specification, allowing architects to make informed choices faster, increasing the likelihood that your products will be included. This automated transfer of technical details and live links boosts accuracy and efficiency, streamlining the specification process. This approach benefits both manufacturers and architects. Manufacturers gain increased visibility during the specification process, offering architects access to current and reliable product information. For architects, the seamless integration with models saves time and reduces the risk of errors, allowing for more informed product decisions. Moreover, this method fosters upskilling within architectural teams, making specification writing more collaborative and accessible, enhancing overall project efficiency and accuracy. Benefits for Manufacturers and Architects The Specification Process: Key Takeaways 1. Comprehensive Visuals: Providing a comprehensive set of images—contextual, isolated and technical—is crucial for effective product selection. Detailed visuals help architects evaluate products more accurately and make informed decisions. 2. Detailed Clauses: Crafting detailed specification clauses rather than brief references increases the likelihood of your product being included in the specification. Comprehensive clauses provide clear guidelines and reduce the risk of misinterpretation. 3. Engagement Channels: Offering multiple engagement opportunities through industry events, CPD sessions and online platforms ensures broader exposure for your brand. Engaging with industry professionals through various channels enhances your presence and reputation within the architectural community. Watch our Understanding the Specification Process: A Specifier’s Perspective webinar here. Want to establish your product as the go-to solution for architects? Check out our Connecting Marketing and Sales Strategies to the Specification Process article or get in touch today to learn how to boost your brand with an Archify Profile.
Developing an Engaging and Effective CPD
Continuing Professional Development (CPD) is a critical component of career advancement in architecture, ensuring that professionals remain current with the latest industry trends, technologies and Australian regulations. However, the success of a CPD program hinges not only on the quality of the content but also on its ability to engage architects and design professionals. We know that architects need to submit their CPD points each year; however, it is important to develop an engaging and effective CPD that motivates architects to apply what they’ve learnt in their practice and upcoming projects. Let’s explore the key strategies for developing engaging and effective CPD courses that resonate with architects and deliver lasting value. Understanding the Audience The first step in developing an engaging and effective CPD program is understanding the audience. Architects come from diverse backgrounds, each with unique professional experiences, learning styles and knowledge levels. A one-size-fits-all approach is unlikely to capture their attention or meet their needs. Tailoring Content to Experience Levels Architects at different stages of their careers have varying educational needs. For instance, early-career architects might benefit from foundational topics such as building codes and basic project management. More experienced professionals may seek advanced knowledge in areas like sustainable design, digital fabrication, or leadership in architectural practice. Segmenting your CPD offerings based on experience levels ensures that the content is relevant and challenging for all participants. Addressing Current Challenges One of the most effective ways to engage your audience is by addressing the current challenges they face in their practice. Conduct surveys, focus groups or interviews to understand the pressing issues in the field. Topics that directly relate to their daily work, such as navigating updated regulations, adopting sustainable practices, or integrating emerging technologies, are more likely to resonate with participants. Creating High-Quality and Effective CPD Content Content is the backbone of any CPD program. To create an engaging and effective CPD, the content must be both relevant and high-quality, offering participants valuable insights and practical takeaways. Architects are busy professionals who value practical knowledge that can be immediately applied in their work. The content should be tailored to solve real-world problems, offer insights into industry trends, and provide actionable advice. For instance, a CPD session on “Innovative Materials in Sustainable Architecture” could include case studies, installation processes and practical tips on how to integrate these materials into current projects. While conciseness can be valuable, depth of content is essential for CPD courses that aim to build expertise. Avoid going over various topics in one course; instead, delve deep into the subject matter, providing detailed explanations, real-world examples and relevance to the user’s day-to-day processes. This approach not only enriches the learning experience but also positions your CPD as a credible source of advanced knowledge. Case studies and real-world examples are powerful tools for illustrating concepts and providing context. They help bridge the gap between theory and practice, making the content more relatable and easier to understand. For example, discussing a successful project that implemented biophilic design principles can help participants grasp the practical applications of these concepts. The architecture industry is dynamic, with new trends, technologies and regulations constantly emerging. To keep your CPD program relevant and engaging, it’s crucial to update the content regularly. This ensures that participants are learning the latest information and that the program remains aligned with current industry standards. Delivering Your CPD Even the most well-crafted content can fall flat if not delivered effectively. The delivery of your CPD program plays a critical role in maintaining engagement and ensuring that the material is communicated clearly and compellingly. Measuring Success and Continuous Improvement An effective CPD program is one that evolves over time, continually improving based on participant feedback and measurable outcomes. Developing an engaging and effective architecture CPD is a multilayered process that requires careful planning, a deep understanding of the audience, and a commitment to delivering high-quality content. By creating content to meet the needs of different experience levels, and continually refining the program based on feedback, you can create a CPD offering that not only educates but also inspires and motivates architects and design professionals. An engaging and effective CPD course is more than just a learning opportunity—it’s a platform for architects to connect, innovate and elevate their practice in an ever-evolving industry. Explore our range of CPD on Archify Education or check out more of our handy resources on Archify for Brands.
Getting Started With CPD in the Architectural Space
Continuing Professional Development (CPD) is essential for architects who want to stay at the forefront of their profession. The fast-paced evolution of construction materials, technology, NCC changes and design trends means that ongoing education isn’t just beneficial—it’s vital. Whether you’re an architect looking to expand your skill set or a firm aiming to ensure your team is well-versed in the latest industry advancements, understanding the intricacies of CPD is crucial. This article will guide you through the process of getting started with CPD in architecture, covering the types of education available, how to select relevant topics, who should be involved and more. Understanding Types of Education in CPD CPD in architecture encompasses a variety of educational formats designed to meet different learning styles and professional needs. Understanding these types will help you tailor your CPD strategy effectively. Formal Education are structured learning experiences that all architects must do to complete their Formal CPD points each year. Examples of Formal Education includes: Informal Education is flexible and can be easily integrated into a busy schedule. Informal Education can include: With the rise of digital platforms, online courses and webinars have become increasingly popular. They offer flexibility and a wide range of CPD topics, making them accessible to professionals regardless of location. The CPD topics can range from installation guides, sustainability outcomes to Understanding Country. How to Select a Topic for CPD Choosing the right topic for CPD is crucial for its success. A well-chosen topic ensures that the content is relevant, impactful and engaging for the participants. The primary goal is to address the most pressing challenges and opportunities within the architecture field, ensuring that the learning experience is both meaningful and applicable. One effective approach to selecting a CPD topic is to start by considering the most common questions you receive from architects. These questions often reveal the areas where professionals are seeking clarity or improvement. For instance, integrating sustainability into design practices is a frequent concern as architects attempt to meet environmental standards while creating functional and aesthetic building designs. Similarly, navigating the complexities of Australian Standards and building codes is another area where architects often seek guidance and education. By addressing these recurring issues, your CPD sessions will resonate with the architectural audience, offering solutions to their upcoming projects. Common question: Are there any sustainable concrete solutions? CPD topic: Sustainability in Concrete: Building a Greener Future Another valuable approach is to reflect on the mistakes you frequently observe in an architectural practice. For example, a common oversight might be the inadequate consideration of fire safety during the early stages of design. This lapse can lead to costly revisions and potential safety risks later in the project life. A CPD session that focuses on best practices in fire safety, highlighting how to integrate these considerations from the beginning, can provide significant value to design professionals. It not only enhances their knowledge but also helps them avoid drawbacks that could have significant consequences for their projects. Important things to consider: Fire safety during the early stages of design CPD topic: Best Practices to Incorporate Fire Safety in the Design Phase Staying updated on emerging trends and technologies in architecture is also key to selecting relevant CPD topics. The architecture industry is constantly evolving, with new tools and construction methods gaining traction. Topics such as digital design tools, smart building solutions and biophilic design are currently popular and offer architects innovative ways to approach their current or upcoming projects. By offering CPD sessions on these cutting-edge topics, you ensure that participants are not only keeping pace with industry developments but are also equipped to lead the way in implementing these new ideas. In addition to these strategies, engaging directly with your audience to understand their learning needs is essential. Conducting surveys, distributing feedback forms, or holding focus groups can provide valuable insights into what topics are most in demand. Architects may express a desire to deepen their knowledge in specific areas, such as sustainable materials, advanced construction techniques or project management skills. By tailoring your CPD offerings to address these specific needs, you increase the likelihood of higher engagement and participation. Architects are more likely to invest their time in a CPD session that speaks directly to the challenges they face in their daily practice. Selecting the right CPD topic involves a combination of addressing common questions, learning from industry mistakes, staying ahead of emerging trends, and actively listening to your target audience. By doing so, you ensure that your CPD sessions are not only relevant and timely but also provide meaningful and practical knowledge that architects can apply in their work. This strategic approach not only enhances the professional development of architects and design professionals, but also strengthens the overall quality and impact of the CPD course. Key Takeaways Who Needs to Be Involved? Successful architecture CPD requires a collaborative approach. Involving the right stakeholders ensures that the content is relevant, well-delivered and aligns with broader business objectives: Getting started with CPD in architecture is a strategic move that benefits product suppliers, architectural firms and design professionals. By understanding the types of education available, carefully selecting relevant topics, and involving the right stakeholders, you can develop a CPD course that enhances skills, innovation and strengthens your point-of-difference in the industry. Whether you’re an architect looking to expand your knowledge or a product supplier that educates on their field of expertise, CPD is an investment in your future success. Unlock Your Potential with Archify Education Join us today to enhance your skills and stay ahead in the ever-evolving architecture landscape. Explore our range of free CPD courses for architects, connect with industry experts, and gain the knowledge you need to excel in your career. Visit our website to explore the resources available as the first step towards your professional growth.
Connecting Marketing and Sales Strategies to the Specification Process
Understanding how to effectively align your marketing and sales strategies with the specification process can be a game changer for your business. By following a structured approach, you can create a seamless pathway from product awareness to specification and installation, ultimately driving long-term relationships with key stakeholders. Effective marketing and sales strategies are essential for businesses to differentiate themselves in a competitive market. It ensures your products get noticed by architects, specifiers and builders, influencing their decisions during the specification process. By clearly communicating the value and unique features of your products, you increase the chances of being chosen over competitors. Our Connecting Your Marketing and Sales Strategies to the Specification Process webinar, presented by Archify’s Group Sales Manager, Natasha Leyte, walks you through how to develop an effective marketing and sales strategy that will help position your product as the preferred choice in the specification process. You can also check out our handy summary of the webinar below! Marketing and Sales Strategies: Breaking Down the Process 1. Awareness The first step is ensuring that your target audience knows your product exists. Visibility is key, starting with an optimised website designed to appear in relevant Google searches. Search Engine Optimisation (SEO) helps you rank higher, ensuring that architects and specifiers can easily find your products. Content marketing plays a big role here: offering white papers, case studies and Continuing Professional Development (CPD) presentations builds credibility. Sales teams also need to understand their target audience and tailor their outreach based on project sector, size and stage. 2. Interest Once awareness is established, the focus shifts to generating genuine interest. Your website should make it easy for architects to find the information they need, including high-quality product imagery and case studies. Highlighting projects you’ve been involved in boosts credibility. Offering educational content like CPD presentations further engages specifiers, as it provides them with the learning outcomes they need while showcasing your product. 3. Selection Now that architects are interested, the next challenge is securing your product as the preferred choice. At this stage, providing detailed technical information is crucial. Specifications, material schedules and 3D models (BIM) help architects meet their design objectives. Ensure your data is easily accessible and have experts available to answer any questions. 4. Specification Your product has been selected, but the work doesn’t stop here. Ensuring that your product is written into the specification correctly is essential. This involves providing up-to-date technical details and Australian standards compliance, either through your website or direct collaboration with the architect. Creating specification templates can streamline this process and solidify your relationship with the architect. 5. Construction As the project moves into the construction phase, builders and subcontractors become key players. They will be looking for product availability, lead times and warranties. Ensuring your product remains specified and isn’t substituted requires maintaining strong relationships with both the architect and the builder. Consider providing installation guides or videos to support the construction team. 6. Re-engagement By analysing past projects, you can refine your content marketing and re-engage with architects for future opportunities. CPD presentations, case studies and CRM tools can all help ensure your team stays connected with key decision-makers. Conclusion Aligning your marketing and sales strategies with the specification process may seem complex, but it’s all about breaking it down into manageable steps. Start by building awareness, then look to foster interest and guide your product through to specification and installation. Through a staged approach, you can establish your product as the go-to solution for architects and builders alike. Watch the Connecting Your Marketing and Sales Strategy to the Specification Process webinar here. Looking to boost your brand? Get in touch today to learn more about creating an Archify Profile for your product.
