BIM is no longer a nice-to-have; it’s become an essential part of how architects, designers, and specifiers plan and deliver projects. By making your products available in BIM format, you make it easier for professionals to discover, evaluate, and include your solutions right from the start of the design process.
Today’s projects are designed in digital environments, where BIM content helps products move seamlessly from concept to specification. When your products are available in this format, you remove friction for specifiers, making it more likely they’ll choose your brand early in the workflow.
As BIM becomes the standard design language, it’s also a powerful pathway to specification. Products that integrate smoothly into models are easier for architects and designers to work with, giving your solutions a natural advantage when projects are being planned.
What is BIM and Why Should It Matter to You?
Architects and specifiers often work to tight deadlines, and converting products into usable files can be time-consuming. BIM makes this process seamless, providing a precise, data-rich model of your product that integrates directly into project workflows and gives teams the information they need to work confidently.
The challenge with BIM isn’t learning how it works; it’s creating efficient content, meets industry standards and adds real value in live projects. When done well, your products are easy to specify and can become part of the project long before it reaches the builder.
When your product is available in BIM format, it allows specifiers to:
- Visualise it in 3D
- Test how it integrates with other building elements
- Access critical data instantly – no back-and-forth emails, no manual measuring
Even if you haven’t created BIM content yet, it’s never too late to join the digital design ecosystem and make it easier for specifiers to engage with your products.
The Specifier’s Perspective
Architects work to tight deadlines and value efficiency. By providing your product in a format they need, you make it simple for them to include your solutions in their projects, keeping workflows smooth and timelines on track.
Insight from Texco:
“If you’re wanting us to specify your product, we don’t have time to build a material in Revit to look the same.”
This highlights the benefit of BIM: when your product is ready to use, specifiers can make decisions faster and with confidence.
BIM Gets You in the Project Early
Having your product as a downloadable BIM object means it can be specified at the design stage long before a procurement or construction teams are involved.
Once your product is in the model, it’s part of the project from the start, increasing the likelihood it will be installed and reducing the chance of being replaced later. Suppliers with BIM content are naturally positioned to participate in this critical early phase of the design process.
Build Your Digital Presence with Archify
Archify offers a dedicated BIM Object Development Service, giving you access to a local team who understands both the technical and strategic sides of BIM content creation. We take your physical products and transform them into high-quality, data-rich BIM objects tailored to Revit, ensuring your specification-ready across all project stages.
Don’t know where to start? You’re not alone. Many of our clients initially have little experience with BIM. We guide you through every step, from data gathering to delivery, so you can feel confident without needing in-house expertise.
Already invested in BIM but not seeing results? Archify goes beyond building files — we ensure they’re visible and accessible to the right people.
Archify members have the added advantage of having their BIM content hosted on their brand profile, where it’s easily searchable, previewed and downloaded by architects and designers actively working on projects. No more wondering if your BIM files are being seen – Archify puts them in front of the right audience at the right time.
Smarter Specification with ArchifySpec + Revit
With ArchifySpec’s new Autodesk® Revit® integration, specifiers can now drag and drop your BIM objects directly into their Revit models – without ever leaving the specification environment. This seamless workflow keeps your products front and centre at the exact moment design decisions are made.
Deeper integration means fewer mistakes: The plugin ensures specifications and models stay in sync, reducing coordination errors and boosting project confidence.
Ready to Take the Next Step?
If you’re looking to make it easier for architects to specify your products and want more than just a file download – now’s the time to get started.
Reach out to the Archify team today to begin building BIM objects that put your brand into more projects, faster.
